Adwords and filtering your traffic - Negative Keywords lists
There are many ways to optimise your Adwords campaigns and one of the easiest and fastest things which you can do is to ensure that you add in a Negative keywords List. A negative keywords list is simply a list of keywords you can add to the settings for each campaign and these words are the words which you do not want to get traffic for.
A good example is if you run a Vacation Rentals business renting Venice, Italy accommodation. A sample of some keywords you would want to include in your Negative keywords list would be:
- california
- ca
- beach
- USA
- fl
- florida
There is a Venice Beach in California, USA and also a Venice in Florida. By thus using the above list, you would avoid getting unwanted and wasted traffic and budget.
Where to access your Negative Keywords List 
One thing it is well-worth doing before adding to your negative keywords list is to do some keyword research. One of the easiest and best tools and which is free is the Adwords External Keyword Tool.
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