Getting into UK Google
Search Results (Nov 2008)
If you have a UK business and related website which
you have designed and now want need to get coverage
for there are many things you need to consider. 5 things
you need to consider.
1. Are you using a dot.com or co.uk domain?
You need to have at least either the domain, or hosting
to be UK based to ensure you can show in the Google
UK search results. If you have a dot.com domain address
and hosting in the U.S. then you are unlikely to show
in the UK results. Making sure your registration address
is a UK address also helps.
2. Hosting as discussed
is important if you want to show in co.uk results.
If you have a co.uk name you should be fine. Having
hosting which is physically based in the UK
will reinforce your UK listing though. Be careful!!!
You may use a UK host but many of them have their servers
actually based abroad in countries such as Germany
or Holland.
Fig 1: Below - Triple Branding
in Google UK results
(Achieved within 4 months)
3. Content is also very important
if you want to do well in local results. If you want
to do well in a city such as Plymouth for example,
then you will need to make sure that the word 'Plymouth'
is used in the content and in the Meta Tags. When writing
your copy for each page of your web site think about
'Localisation' and including the keywords related to
the local areas.
4. Add your business and website to Google
Local Business Listings and Maps for free. Getting
listed in the local listings in search results helps
to re-inforce your business. See Fig.1 image above
where I have got one client who specialise in wedding
cars, a top Local Listing for free and also position
1 in the natural search listings.
5. Consider also reinforcing your brand name and website
by also using Adwords. Even though many people see
Adwords as a tool for immediate results, until they
get a better natural search position, still using Adwords
can give a triple branding effect.
Part 2 on Getting into UK Google Search listing Results
coming in the next post.
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