Theming and SEO (January
09)
If you have seen indented results in search
results and wondered why the indention was there, Theming
is the reason. See image below.
Theming is all about making sure that the Theme of your site is solid through
your site. If you for example have the words 'Rome apartments' in the Homepage
Meta Tags and on the homepage content. Then you also have a sub-page about Rome
apartments and with Meta tags and content also matching this phrase, the them
clearly runs through the site. There is in other words, consistency.
You should natural be designing your site
with clear structure and theming site wide and if you
do you will begin to see your search results show as
two results together with one result indented. This
is good for giving you more coverage in the search
results.
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