eStrategy Planning, Training
company
eStrategy is a phrase
you will hear more and more these days and it defines
the idea of not just doing SEO (Search Engine Optimisation),
Adwords PPC for example but about creating an overall
Strategy for your online business. You might for example
want to include and focus on areas such as:
- Traffic Building
- Mailing list and email marketing
- Online Localisation marketing
- Online Branding
- Information Provision
and many more areas. Planning a detailed eStrategy
is certainly worth doing before spending a lot of money
to promote your business online. You will be surprised
at the number of companies who do no planning and jump
into Online Marketing with no Strategy.
If you are looking for eStrategy Training,
advice or consultancy we can help you.
CONTACT
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10 Ways to Drive Traffic to your website
- Add a Subscribe area to your website.
- Offer a competition even if only offering a £50
Amazon book voucher.
- Offer link Bait material i.e. material which attracts
genuine interest from people.
- Add your website information to your email signature.
- Email 10 friends of colleagues and ask them to
email 10 people each for you.
- Add your website address to your vehicles if you
can, i.e. to the side of your van.
- Optimise every page of your website so that you
get better search positions.
- Also undertake some carefully planned link building
so that you can do well in searches.
- Try to align your site with ancillary services.
- Co-market your site initially with Adwords to
get your brand out there.
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