E-Marketing Basics
- 1-Day training
If you need eMarketing Basics
Training we offer in-house training
in the South-West, England South Wales (including
Bristol, Bath, Cardiff, Taunton, Plymouth, Crewkerne
and Newport).
CONTACT
US NOW
The Training Plan Covers:
Combining Offline and Online Marketing
- Promoting your website offline (i.e. business cards,
email, on vehicles etc)
- Differences between offline and online media
Short Term and Long-Term online E-marketing
- Short-term quick impact E-marketing i.e. Adwords
Introduction
- Long-term E-marketing i.e. SEO (Search Engine Optimization)
- Branding through combination of Adwords and SEO
(i.e. Holiday Velvet)
Affiliate Marketing
- What is affiliate marketing?
- Setting up affiliate marketing via a 3rd party
i.e. Trade Doubler
SEO (Search Engine Optimization Introduction)
- How do search engines work? (100 Factors)
- Creating a keyword lists
- Analysing Keyword Density for your web pages
- Writing Meta tags and matching
with page content
- Web-page structure and content
- Black hat and white hat SEO techniques (Keyword
stuffing, hidden pages etc)
Email Marketing Basics
- How it works
- How to find and Buy Email Lists
- How you submit the creatives
- Tracking the statistics
- Optimising your Email send
Data-collection and Subscribers list
- Extreme value of Opt-In subscribers list
- Email Marketing basics
- E-Newsletters – Do’s and don’ts
Adwords Basics
Link Building Introduction
- Using message boards and becoming a product expert
(using Google/Yahoo answers)
- Article Submissions, Link buying, Blogging, Link
renting, Forum posting, Link begging and Link baiting.
Electronic PR
Other Considerations
The future and keeping up with Online marketing
- Blogging – what is it and the benefits
- How to submit your site to Google sitemaps
- Understanding the statistics
- RSS. Why is everyone talking about it? What is
it?
PRICE: £265
CONTACT
US NOW |
