Link Building and SEO, eMarketing
QUALITY LINKS
There are a number of factors to consider
for Quality Links. All of the following
matter:
- Value of site linked from
- Theme of site linked from
- Link text
- PageRank of site linked from
- Number of links on page linked from
- Keyword density of page linked from
- Variety of link text on links to your site
Image created by Paul Symonds
2009
Inbound Links to your site, from other people's websites
are essential to improve the value and rating of
your own site.
We offer a 1 Day In-House Link Building Training programme.
Link Building & SEO – 1 Day-Training
Link Building Introduction
- Why link building is essential
- IBL examples
- Link Text planning + Building
- How to check you own IBLs (in Yahoo, Google and
Sitemaps)
- The Google algorithm (and 100 + factors)
- How to submit your site to Google sitemaps
Link Building Techniques
- Types (one-way, exchange, Triangular and Hub links)
- Analysing competitors links
- Article Submissions (How to write, submit, signature
and best sites)
- Link buying (Placement, domain age, costs, link
text – TLB)
- Link renting
- Forum posting
- Link begging
- Link baiting
- Blogging (Benefits, RSS, Set up, settings, sites,
Addthis, creating a blog, linking, comments)
- Electronic PR and Online press releases (with links)
- Forums posting
- Message Boards and becoming a product expert
- Importance of Deep linking (internal and inbound)
- Directories
- Local Business Listing
- Viral link building
- Social Networks (Groups, networking)
Link Building Issues
and things to watch and to do
- Link Text Mixes
- Link Text source numbers
- PR from Incoming Links
- Linking company Domains (.org, .edu’s etc)
The future and keeping up with Online marketing
- Blogging – what is it and the benefits
- Understanding the statistics
- RSS. Why is everyone talking about it? What is
it?
PRICE: £265
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